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Metaverse for Digital Commerce and Virtual Economy
OCTOBER 17-21 2022 | SINGAPORE
Themes
The metaverse refers to large and open 3D virtual spaces that allow massive users to socialize, learn, work, collaborate, create, play, and purchase in such virtual spaces. The latest technologies (e.g., AR technology, VR technology, MR technology, etc.) promote the realization of the metaverse. Recently, the metaverse brings unprecedented opportunities for digital commerce and the virtual economy. For example, Nike released NIKELAND on the gaming platform Roblox, an immersive and customizable 3D space where customers can participate in games using Nike apparel and accessories in this toolkit. Through this, the brand Nike can maintain positive interaction relationships with consumers, and cultivate customer loyalty. In the NFT-driven metaverse spaces, the virtual assets can also be traded, customized, and even monetized, suggesting the metaverse can create new forms of economy.
The workshop on Metaverse for Digital Commerce and Virtual Economy, hosted by the IEEE ISMAR 2022, presents a meaningful platform for domain researchers to share and discuss the potential impact of metaverse on digital commerce and virtual economy. It aims to promote metaverse research for different aspects of commerce.
Topic of interest
The workshop invites researchers to submit technical papers, position papers, and other research papers. The workshop on Metaverse for Digital Commerce and Virtual Economy, hosted by the IEEE ISMAR 2022, presents a meaningful platform for domain researchers to share and discuss the potential impact of metaverse on digital commerce and virtual economy. It aims to promote metaverse research for different aspects of commerce. The submission could be 4-8 pages (including references) on any of the following topics but not limited to:
VR/AR/MR technology in production, online retail, e-commerce, health, tourism, and entertainment
VR/AR/MR hardware and user adoption
Artificial intelligence and machine learning for the VR-generated data processing
User experience, behavior, and decision-making process in the VR/AR/MR contexts
Social network analysis in VR/AR/MR contexts
The gamification of VR/AR/MR applications and its impacts on consumer engagement and brand marketing
Assessment of the VR/AR/MR effectiveness
Human-Machine Interaction in VR/AR/MR contexts
Recommender systems for VR products and application
Blockchain technology for the metaverse
Invited speaker
Prof. Lik-hang (Paul) Lee
Korea Advanced Institute of Science and Technology, Director of the Augmented Reality and Media Lab
https://www.lhlee.com/
Organizers
if you have any questions ,please contact organizers
Yang Qian is a postdoctoral fellow at the School of Management, Hefei University of Technology. He received his Ph.D. in Management Science and Engineering from Hefei University of Technology in 2020. His research interests include electronic commerce, online marketing, and human-computer interaction. His work has appeared in journals including the European Journal of Operational Research, ACM Transactions on Knowledge Discovery from Data, and World Wide Web.
soberqian@hfut.edu.cn
Yang qian
Yuyang Wang is a postdoctoral fellow at the Hong Kong University of Science and Technology. He received a PhD in computer science from the Arts et Metiers Institute of Technology in France. His research interests include data-driven modelling methods to develop intelligent interaction techniques in virtual environments and create educational tools on the XR platform. His work has appeared in the International Journal of Human-Computer Studies, and IEEE Conference on Virtual Reality and 3D User Interfaces. And He had organized a Workshop on the 2022 IEEE Conference on Virtual Reality and 3D User Interfaces.
yuyangwang@ust.hk
Yuyang Wang
Yezheng Liu is a professor of Electronic Commerce at the Hefei University of Technology, China. He received his Ph.D. in Management Science and Engineering from Hefei University of Technology in 2001. His main research interests include marketing in VR context, electronic intelligent decision support systems, and data mining. His work has appeared in journals including Marketing Science, IEEE Transaction on Software Engineering, Information Sciences, and ACM Transactions on Information Systems.
liuyezheng@hfut.edu.cn
Yezheng Liu
Yuanchun Jiang is a professor at the School of Management, Hefei University of Technology, China. He received his Ph.D. in Management Science and Engineering from Hefei University of Technology, Hefei, China. He teaches electronic commerce, business intelligence and business research methods. His research interests include online marketing, electronic commerce and data mining. He has published papers in journals such as Marketing Science, European Journal of Operational Research, Decision Support Systems, and IEEE Transactions on Dependable and Secure Computing.
ycjiang@hfut.edu.cn
Yuchun Jiang
Submission Guidelines
All submissions must be done electronically via Microsoft CMT System.Note that the use of a teaser image in papers is encouraged.
All Conference Paper submissions should be formatted using the IEEE Computer Society TVCG format described here.
Important Dates
01/08/2022- Submission deadline
08/08/2022- Notification of Acceptance
31/08/2022 - Camera-ready deadline
17/10/2022-Workshop date
Presentations
[1] Augmented Reality in Telecom Industry: Concepts, Technologies and Applications
Zhiqiang Tian (Huawei Technologies Co., Ltd.)
[2] The Impact of Non-Immersive Virtual Reality Technologies on Consumers' Behaviors in Real Estate: A Website's Perspective
Tingting Zhu (Nanjing University of Information Science & Technology)
[3] Helpfulness Prediction for VR Application Reviews: Exploring Topic Signals for Causal Inference
Meng Zhang (Hefei University of Technology)
[4] Explore and Interpret the Correlations Among VR Applications
Huahua Xu (Hefei University of Technology)
[5] Towards a Virtual Business Ecosystem in the Metaverse Era
Qiyuan Hu (People's Daily Online)
[6] NEXT-GEN E-COMMERCE in the METAVERS
Marc Sawiros (Arts et Metiers Institute of Technology, LISPEN, HESAM Université, UBFC)
[7] Deceiving Audio Design in Augmented Environments : A Systematic Review of Audio Effects in Augmented Reality
de Haas Esmée (Korea Advanced Institute of Science and Technology, Republic of Korea)
[8] Review of Persuasive User Interface as Strategy for Technology Addiction in Virtual Environments
Fachrina Dewi Puspitasari (Korea Advanced Institute of Science and Technology, Republic of Korea)
[9] The Digital Big Bang in the Metaverse Era
Lik-Hang Lee (Korea Advanced Institute of Science and Technology)
© 2022
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